Wii Wars
Camden worked all summer washing dishes at a local pizza parlor. His goal was to earn enough to buy a Nintendo Wii. He saved $300 so he was excited when the Wii came out earlier this week. Unfortunately, it has been sold out at all of the local stores. It has also been sold out online. Wednesday I randomly dropped in on seven stores in a larger Idaho town about thirty miles from here, hoping I might arrive just after they finished restocking their shelves. No Wiis.
Camden got word that a game store at the mall would have a small number of Wiis available this morning. An ad in yesterday's newspaper confirmed it was true. I do all I can to avoid shopping on the Friday after Thanksgiving. No sale item is worth fighting the crowds and the lines. One reason I moved to Idaho was to avoid that madness.
Still, Camden had worked hard and had been waiting for six months so we woke at 3 AM and drove to the mall, about 30 minutes away. My initial thought was to drop him off at the door while I went to Best Buy in case they happened to get some Wiis in stock. At 4:30 AM, the line at Best Buy was all the way around the back of the store. There had to be at least 750 people standing in the cold.
Every time I see a line that long I wonder why the people who are more than a hundred spots back believe there will be any of the bonus deals left? What motivates them? I’d go home discouraged if I was more than 20 spots back⎯especially if it was 23 degrees outside with 15 mile per hour winds like it was this morning
At the mall, the line by the door closest to the game store, which does not have a separate outside entrance, was more than 20 people deep. I fought the urge to drive home and instead dropped off Camden and drove to JC Penney. Because the game store was not scheduled to open until seven AM while JC Penney was scheduled to open at five, I hoped by cutting through Penneys I might be able to get to the game store before the crowd. The line at JC Penney was short. I was fourth. There were two women ahead of me who had who arrived at four AM to buy a lighted Christmas tree that was discounted $200. There was also a gamer who had the same strategy I did.
At 4:55 AM, the Penney’s sales associate opened the door. I was careful to let the women go first so they could get to their trees, and then I ran after the gamer to the front of the department store, only to find the exit to the interior of the mall appeared to be locked. A closer look showed one of the doors was open but it was blocked with women trying to get the free snow globes wrapped in pretty red boxes the Penney’s worker was handing out. I sliced my way through the crowd and ran after the gamer, who in the bedlam still managed to get his hand on a snow globe. Inside the mall, we were joined by two others gamers as we dashed for the game store’s locked entrance. I was fifth in line. Ten seconds later, the group that had been at Camden’s door arrived, panting. They were furious. Several had been waiting since one in the morning and they didn’t hide their disgust we had beat them to the store.
This brings up an ethical question. If the relevant line is at the front of the game store, does it matter what time you were at one of the mall’s outside entrances? It was too early in the morning to ponder those things so I held my place in line and hoped the store had enough Wiis for at least the first twenty of us.
The game store worker arrived at 5:45 AM, opened the store gate and closed it behind him. Apparently the store would open at six. Once safely in side, the worker said they had only five Wii systems to sell. A chorus of F-bombs rose up behind me. No one went home. Either the folks thought more game systems would magically appear or they planned on rushing to the front when the gate opened. I whispered to Camden to protect my back so I didn’t get trampled.
At six AM the gate opened, the crowd rushed as the worker yelled to form two lines, one in front of each cash register. I was third in front of the left cashier, but when I saw how slow she was being at ringing up purchases and that several of the gamers who were behind me in line were now at the right cashier about to buy the last of the five systems, I cried foul. I said they should only form one line. The store manager ruled that the only relevant line was the one at the front of the store, not the one outside the mall. He asked who were the first five people in line. Ten hands went up. The gamer who had been at the front of the line then pointed out who indeed had been the first five to the store.
Camden and I walked away with the Wii. He decided next time he would wait until there was an adequate supply of systems before buying. The intensity of some of the gamers turned him off. After all, it’s only a game.